Aimee Iura

I turn brand strategy into creative, production-ready design across packaging, print, e-commerce, and digital.

 

I’ve created consumer-focused brand experiences across packaging, print, e-commerce, web, and retail. My work bridges creative vision and production reality, so designs look great and launch smoothly.

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My expertise includes art direction, brand systems, packaging design, print production, physical and digital mockups, illustration, photoshoot direction, and cross-functional collaboration. Throughout my career, I’ve helped teams visualize, refine, and launch design work.

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I’ve partnered with leading brands including Clorox, Glad, Fresh Step, Hidden Valley, Burt’s Bees, Brita, Rainbow Light, Natural Vitality CALM, NeoCell, Renew Life, Ever Clean, Scoop Away, Kingsford, Pine-Sol, and Wild Planet Toys, delivering work across CPG, healthcare, and consumer products.

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Colleagues know me as a collaborative, dependable designer who combines strategic thinking, creative problem-solving, and technical expertise with meticulous attention to detail. I’m always building my skills with new creative tools, including motion graphics and AI, to help brands communicate more effectively.

 

AI-assisted workflow

In several projects, I’ve used AI to support my traditional design process:

• Concepting: Generate AI imagery to explore directions quickly, then refine.

• E-commerce and lifestyle imagery: Combine AI-generated visuals and retouch and composite in Photoshop for a cohesive, premium look.

• Performance testing: Utilized Vizit, an AI design-scoring platform, to test packaging and e-commerce designs and optimize for conversion.

 

Examples of how I’ve used AI: Pine-Sol, Clorox Pure Allergen Neutralizer, and Clorox Cleaning. AI supports my exploration. Strategy, craft, and final polish stay in my hands.

 

Software: Adobe Creative Cloud (Illustrator, Photoshop, InDesign, After Effects, Firefly), Figma, AI-assisted creative tools