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Clorox PURE Allergen Neutralizer: Clearing the Air with a Premium E‑commerce Experience
Project type
E-commerce
Designed e-commerce assets, including mobile heroes, for Clorox PURE Allergen Neutralizer, a lineup developed with allergists that includes Daily Air Spray in four scents and Fabric & Carpet Spray in two. The above-the-fold content highlights product benefits and sets the fragrance varieties apart, while the below-the-fold content covers usage and FAQs.
AI-assisted workflow: I used generative AI to create most of the lifestyle imagery, combined it with select photoshoot images, and composited and refined everything in Photoshop to keep the look cohesive and premium.






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