Highlights from my work on Clorox cleaning products during my tenure at The Clorox Company.

Clorox Disinfecting Wipes flex packs: To launch a compact, easy-dispensing format beyond traditional canisters, I developed a geometric pattern system from the Clorox diamond that scales across scents, starting with yellow for Lemon and green for Fresh. The design later evolved to a burst pattern radiating from the lid, and a multicolor triangle exploration was released in a smaller market.

“Clean Feels Good” e-commerce and banner ads: To unify the 24 products in the Clorox cleaning category, I carried the campaign’s look and feel into the websites: clean, modern spaces with warmth and personality, happy, relaxed people, and the logo’s chevron framing hero images.

AI-assisted workflow: I tested e-commerce designs with Vizit, an AI platform that scores design performance, to help optimize for conversion. I also created AI-generated images that matched the campaign’s feel to supplement the photoshoot images, and retouched imagery with AI tools in Photoshop.