Designed comprehensive above- and below-the-fold e-commerce assets for Pure Allergen, an innovative spray that eliminates airborne and fabric allergens. The above-the-fold layout highlights the full fragrance lineup, while the below-the-fold experience features deep dives into specific product variants.

Leveraging generative AI tools (Pencil and Adobe Firefly), I conceptualized and developed the lifestyle imagery, seamlessly compositing and refining the final visual assets in Photoshop to maintain a cohesive, premium brand aesthetic.

Design: Aimee Iura
Art Director: April Kwang
Creative Directors: Steve Dunphy, Bill Bowers