This multi-year project spanned bottle label designs for six distinct scents introduced over three years. To support the rollouts, seasonal email campaigns promoted targeted scents based on their launch timing, and the Pine-Sol website was updated to celebrate the new Tropical Breeze scent. The corresponding product detail page also features e-commerce assets.

Design: Aimee Iura
Art Director for E-commerce: April Kwang
Associate Creative Director for Digital: Jacob Ford
Associate Creative Directors for Packaging: Sunnie Moon, Carl Mazer, Steve Dunphy
Creative Director: Bill Bowers
Illustrator for Original, Lemon Fresh and Lavender Clean scents: Robert Evans
Illustrator for Cherry Blossom, Refreshing Clean and Tropical Breeze scents: Mike Wepplo