Featured here is the e-commerce asset suite for Natural Vitality CALM Sleep Capsules, part of a system I designed across seven CALM product lines, including powders, capsules, and gummies for both adults and kids.

To make complex product benefits quick to understand, I created a custom iconography suite and supporting illustrations, then used them to build above- and below-the-fold layouts that are easy to scan and engaging to browse. The same visual language was applied to each product variant, so every product page highlights its own benefits while feeling like part of one cohesive brand experience.