Designed a comprehensive e-commerce asset system to streamline and showcase seven distinct Natural Vitality CALM product lines, including powders, capsules, and gummies for both adults and kids. Developed a custom iconography suite and supportive illustrations to break down complex product benefits into highly scannable, engaging content optimized for both above- and below-the-fold digital layouts.

Featured here is the e-commerce asset suite developed for the Calm Sleep Capsules. Both above- and below-the-fold assets were systematically created for the other six product variants, utilizing a custom iconography suite to dynamically highlight each product's specific benefits.

Design: Aimee Iura
Associate Creative Director: Margie Dreschel