Hidden Valley Ranch flavor lives in dry seasoning, dressings, and dips. These projects explored how to keep that versatility front and center across campaign and packaging touchpoints.

For the Hidden Valley Ranch Night campaign, which showcased creative ways to use dry seasoning on everyday snacks and meals, I developed key visual concepts for a national print ad under creative direction, then designed the back-of-pack shaker label to carry the campaign to shelf.

I also designed On-The-Go single-serve packets and 8-pack retail packaging, taking the idea beyond the kitchen and across the dressing line.

For a new line of Hidden Valley dressings and dips, I partnered with an industrial design group to co-develop single-serve packaging, then designed dual-purpose shipping containers that convert into in-store shelf displays, boosting retail presence and efficiency.