Designed carton packaging across a premium lineup of Glad Food Containers, ClingWrap, and Press‘n Seal. To push the boundaries of traditional Glad branding, I established a modern visual vocabulary centered around a contemporary, upscale kitchen aesthetic. The resulting look elegantly showcases the copper and silver lids, reframing everyday food storage as stylish, party-ready entertaining essentials. I also art directed the lifestyle photography campaign to ensure the visual assets perfectly matched this premium tone. Additionally, I was responsible for the design of corresponding structural in-store merchandising displays.

Design: Aimee Iura
Associate Creative Director: Anthony Luk