The objective was to disrupt a traditionally mundane utility category by developing a vibrant, joy-driven packaging system for Glad ForceFlexPlus. Working under creative direction, I drove the concept development for unique product naming conventions and custom iconography to establish a fresh, whimsical visual identity. To heighten the sensory consumer experience at shelf, the layout incorporates an innovative scent-port die-cut, allowing shoppers to engage with the fragrance in-aisle.

Beyond managing the extensive packaging rollout across multiple nationwide SKUs, I designed the comprehensive e-commerce launch assets. To demonstrate how the packaging brand identity translates into paid digital media, I created conceptual animated banner ads.


Associate Creative Director: Brad Berberich
Art Direction & Design: Aimee Iura,
Cherry Blossom Illustration: Aimee Iura, Beachside Breeze Illustration (Damian King, Aimee Iura), Sweet Citron & Lime Illustration (Damian King)