The goal was to create “happy” looking packages to bring joy to the typically mundane category of trash bags. I had fun working on concept development of scent names and iconography. I created a fresh whimsical look and feel for the box that contained these colorful trash bags. There was a cutout window to give a view of the actual bag. There was another smaller cutout near the febreze logo which allowed the buyer to catch a whiff of the bag’s scent. I oversaw the rollout of the designs to multiple skus that were distributed nationwide.

ACD: Brad Berberich Art Direction & Design: Aimee Iura,
Cherry Blossom Illustration: Aimee Iura, Beachside Breeze Illustration (Damian King, Aimee Iura), Sweet Citron & Lime Illustration (Damian King)