Adapted and expanded upon the core brand campaign to establish a cohesive e-commerce look and feel across multiple product varieties. Utilizing generative AI to develop the base lifestyle imagery, I used advanced Photoshop compositing to seamlessly integrate the campaign's visual language with optimized digital retail content. Featured below is the above-the-fold hero suite for the Odor-Shield variant.

Design: Aimee Iura
Associate Creative Director: Augustus Ang