Art directed and illustrated the launch campaign for the grand reopening of the refurbished Crowne Plaza in Times Square, built around “The Royal Treatment.” Working under creative direction, I illustrated a custom crown made of the hotel’s signature services and expanded it into a cohesive identity, applied across a nationwide rollout of print and digital advertising, a website design handed off with art direction to the hotel’s web developer, and the logo for the hotel’s signature restaurant, Brasserie 1605.