Developed the multi-channel launch campaign for the grand reopening of the refurbished, upscale Crowne Plaza in Times Square. Working under creative direction to execute a custom, intricate crown illustration concept, I expanded the visual vocabulary into a cohesive brand identity. This system was deployed across a comprehensive nationwide rollout, including print and digital advertising, full website design, and the identity system for the hotel’s signature restaurant.

Art direction, design & illustration: Aimee Iura
Creative Director: Shirin Bridges