Designed the packaging label and comprehensive e-commerce assets for Clorox’s new line of plant-based disinfecting wipes. To bring the brand's nature-focused vision to life, I art-directed the creation of a custom, close-up grassy leaf texture to sit behind the iconic Clorox diamond, alongside a fresh, photorealistic lemon scent icon.

Leveraging these core visual elements, I developed the complete digital brand experience, designing both above-the-fold and below-the-fold e-commerce imagery. To demonstrate how the packaging brand identity translates into paid digital media, I created a series of conceptual static and animated banner ads in standard industry dimensions.

Design: Aimee Iura
Illustration (leaf texture & scent icons): Steve Barrett (i4color)
Associate Creative Director: Kean Hiroshima