Clorox introduced flex packs to expand its disinfecting wipes line beyond traditional canisters. The flex pack format offers a more compact, storage-friendly footprint and improves user experience by ensuring wipes are easily dispensable without falling to the bottom of the container.
The flexible material provided an ideal canvas for packaging graphics. Leveraging the iconic diamond shape of the Clorox logo, I developed a geometric pattern system that seamlessly scales across different scents. The initial launch utilized a vibrant yellow palette for Lemon Scent and a clean green palette for Fresh Scent.

Following the success of the initial launch, the visual language was updated with a dynamic design featuring an energetic burst pattern radiating directly from the lid layout. Additionally, a modern geometric exploration utilizing multi-colored triangle configurations was produced and released for a specialized, smaller market rollout.

Design: Aimee Iura
Associate Creative Director: Kean Hiroshima