Over the years, I’ve designed seasonal and promotional work for Burt’s Bees across social, retail, and digital, extending the brand’s established look into each touchpoint.

Ginger Spice holiday social campaign: Developed the visual concepts for the limited-edition Ginger Spice lip balm, using concept sketches and photo composites to set the direction. A professional illustrator then created the final artwork, which balances clean line drawings with festive photographic elements, for a multi-channel rollout across domestic and international media.

PDQ displays for Tinted Lip Balm, Lip Gloss, and Lip Shine: Designed displays that tied into the look and feel of the “Nature Knows Color” campaign.

Shelftalkers for Tinted Lip Balm, Lip Gloss, and Lip Shine: Designed shelftalkers that carried ingredient illustration elements from the product line.

Valentine’s Day gifting banners for Instacart: Designed a storefront lifestyle banner and generic banners promoting multiple Burt’s Bees products around a gifting theme.