Developed the core illustration and visual concepts for Burt's Bees holiday social media campaign, focusing on the limited-edition Ginger Spice lip balm. The creative strategy seamlessly extended the brand's established aesthetic. The final execution beautifully balances clean line drawings with festive, photographic elements.

The initial concept sketches and photo composites successfully set the visual direction for a comprehensive, multi-channel rollout across domestic and international media.

Design Director: Melissa Richards
Design: Aimee Iura
Illustrator: Robert Evans