Came up with concepts for illustrations used in social media ads for the 2016 holiday. The Ginger Spice lip balm was being promoted. The theme involved ginger cookie or spice images with a holiday/winter theme. Continued the existing campaign illustration style of line drawing with photographic images.
I provided concept sketches and photo composites to be reviewed by Melissa Richards (Design Director) and brand in the initial rounds.

Below are the final approved concepts. Robert Evans refined the line drawings on the approved concepts. Michelle Shibata set up the mechanicals for the different specs required by facebook, twitter in domestic and international media.