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Brita Longlast Packaging System & Merchandising

Project type

Packaging, Merchandising Displays

Developed a premium, high-impact visual design system for Brita Longlast filters. To elevate the primary feature "Lasts 3X Longer," bright orange was introduced into the classic Brita blue palette for maximum shelf pop and visual hierarchy. Executed the system across primary packaging and full-scale retail merchandising displays.

Designer: Aimee Iura
Associate Creative Director: Margie Dreschel

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