Designed the packaging, in-store displays, and promotional collateral for the Aquapets toy line, creating the vibrant illustrations that surround and set the stage for the toy inside the package. To bring each character's unique personality to life, I developed a series of tailored, stage-set environments; these featured a cozy couch for the lazy dreamer, a bubble wand for the playful one, a toothbrush for the big-toothed creature, and a whimsical dandelion for the nature lover. Additionally, I extended the visual language into retail spaces, designing high-impact point-of-purchase (POP) displays and promotional PR sheets to support the product launch.

Art Director: Gary Wong
Design: Aimee Iura